A Unique Persian Marketplace

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We’re glad you found our oasis of Iranian inspiration!

Bring the bold, bright, and unique tastes of Persian cuisine into your home. Explore our collection of spices, coffees and teas, artisan chocolate bars,  and curated pantry essentials - everything you need to create authentic Iranian flavors at home.

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Best Sellers

A marzipan goldfish on a plate with Nowruz celebrations in the background, symbolizing the Persian New Year.
A single marzipan goldfish on a blue plate surrounded by chickpea cookies and spices
Close up shot of handcrafted 
Marzipan goldfish
Nowruz setup featuring marzipan goldfish, gold coins, garlic, spices and cookies on a tapestry
Marzipan goldfish for nowruz
Nowruz table setup featuring chickpea cookies, gold coins, marzipan, dates, flowers and chocolates
Dates, chickpea cookies and Marzipan goldfish
A marzipan goldfish on a plate with Nowruz celebrations in the background, symbolizing the Persian New Year.
A single marzipan goldfish on a blue plate surrounded by chickpea cookies and spices
Close up shot of handcrafted 
Marzipan goldfish
Nowruz setup featuring marzipan goldfish, gold coins, garlic, spices and cookies on a tapestry
Marzipan goldfish for nowruz
Nowruz table setup featuring chickpea cookies, gold coins, marzipan, dates, flowers and chocolates
Dates, chickpea cookies and Marzipan goldfish

Marzipan Goldfish (Mahi Haft Seen)

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A selection of handcrafted chocolate bars with various toppings and inclusions, including nuts and spices, displayed on a glass plate.
Turmeric and Peach Dark Chocolate Bar in Feast By Louisa packaging on a plate
A variety of chocolate bars with different flavors, each packaged in individual boxes with decorative patterns.
Coffee and Tahini Dark Chocolate Bar with gold coins and coffee beans
Cardamom Fruit and Nut Dark Chocolate Bar on a plate with pieces of chocolate beneath it
close up shot of chocolate bar featuring Persian inclusions
pieces of a dark chocolate bar featuring fruit and nuts on a porcelain plate
White Chocolate Persian Chocolate Bar on a plate with a blue background
Chickpea cookies and tea with Dark Chocolate
A selection of handcrafted chocolate bars with various toppings and inclusions, including nuts and spices, displayed on a glass plate.
A selection of handcrafted chocolate bars with various toppings and inclusions, including nuts and spices, displayed on a glass plate.
Turmeric and Peach Dark Chocolate Bar in Feast By Louisa packaging on a plate
A variety of chocolate bars with different flavors, each packaged in individual boxes with decorative patterns.
Coffee and Tahini Dark Chocolate Bar with gold coins and coffee beans
Cardamom Fruit and Nut Dark Chocolate Bar on a plate with pieces of chocolate beneath it
close up shot of chocolate bar featuring Persian inclusions
pieces of a dark chocolate bar featuring fruit and nuts on a porcelain plate
White Chocolate Persian Chocolate Bar on a plate with a blue background
Chickpea cookies and tea with Dark Chocolate
A selection of handcrafted chocolate bars with various toppings and inclusions, including nuts and spices, displayed on a glass plate.

Chocolate Bars

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Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni
Rice Bonnet, damkoni

Rice Bonnet, damkoni

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Find the Perfect Gift 

We’ve bundled together some of our favorite Persian-inspired offerings so you can enjoy a taste of Iran without having to choose just one. These curated collections are perfect for gifting, exploring new flavors, or bringing a touch of vibrant, authentic Persian culture into your own kitchen.

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Ready To Get Inspired?

Explore the food of Iran in the award-winning cookbook The New Persian Kitchen.

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Ready To Get Inspired?

Discover the vibrant and diverse flavors of Iranian cuisine with the award-winning cookbook The New Persian Kitchen. Packed with authentic recipes, from saffron-spiced stews to fresh herb salads, this book brings the rich culinary traditions of Iran right into your kitchen.

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Rice Bonnets & Aprons

Achieve perfectly light and fluffy grains every time with the Rice Bonnet. Whether you’re cooking Persian rice, quinoa, pilaf, or even popcorn, this innovative kitchen tool ensures ideal texture and consistency, making it an essential addition to any home cook’s collection.

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Spice Sets

The flavors of Iran come alive through a vibrant array of spices, aromatic herbs, and fragrant edible flowers, many of which are unique to Persian cuisine. 

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Spice Sets

The food of Iran is filled with spices, herbs, and flowers, many of which are unique to Persian cuisine. 

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What Are People Saying?

Every once in a while I pick up a cookbook and want to cook everything in it, which is the case with “The New Persian Kitchen,” by Louisa Shafia.

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Feast by Louisa’s chocolate bars are loaded with luxurious saffron, cardamom, edible gold leaf and other glimmers of chef Louisa Shafia’s Persian heritage. The Coffee & Tahini holds hidden depths of rich flavor.

Ultimately, the herbs and fish speak to the deeper significance of Nowruz, its celebration of new life and the arrival of spring.

Ghormeh sabzi, the dark-green stew of beef, beans, dried lemon, and herbs is pungent with fenugreek, and, according to the son of an excellent Persian chef, Shafia "nails it."

What the 3,500-year-old holiday of Nowruz can teach us today

Read Louisa’s story about the meaning of Nowruz, the Persian New Year, for BBC Travel.

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