A Unique Persian Marketplace
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We’re glad you found our oasis of Iranian inspiration!
Bring the bold, bright, and unique tastes of Persian cuisine into your home. Explore our collection of spices, coffees and teas, artisan chocolate bars, and curated pantry essentials - everything you need to create authentic Iranian flavors at home.
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Find the Perfect Gift
We’ve bundled together some of our favorite Persian-inspired offerings so you can enjoy a taste of Iran without having to choose just one. These curated collections are perfect for gifting, exploring new flavors, or bringing a touch of vibrant, authentic Persian culture into your own kitchen.
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Ready To Get Inspired?
Explore the food of Iran in the award-winning cookbook The New Persian Kitchen.
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Discover the vibrant and diverse flavors of Iranian cuisine with the award-winning cookbook The New Persian Kitchen. Packed with authentic recipes, from saffron-spiced stews to fresh herb salads, this book brings the rich culinary traditions of Iran right into your kitchen.
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Rice Bonnets & Aprons
Achieve perfectly light and fluffy grains every time with the Rice Bonnet. Whether you’re cooking Persian rice, quinoa, pilaf, or even popcorn, this innovative kitchen tool ensures ideal texture and consistency, making it an essential addition to any home cook’s collection.
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The flavors of Iran come alive through a vibrant array of spices, aromatic herbs, and fragrant edible flowers, many of which are unique to Persian cuisine.
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Spice Sets
The food of Iran is filled with spices, herbs, and flowers, many of which are unique to Persian cuisine.
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What Are People Saying?
Every once in a while I pick up a cookbook and want to cook everything in it, which is the case with “The New Persian Kitchen,” by Louisa Shafia.
Feast by Louisa’s chocolate bars are loaded with luxurious saffron, cardamom, edible gold leaf and other glimmers of chef Louisa Shafia’s Persian heritage. The Coffee & Tahini holds hidden depths of rich flavor.
Ultimately, the herbs and fish speak to the deeper significance of Nowruz, its celebration of new life and the arrival of spring.
Ghormeh sabzi, the dark-green stew of beef, beans, dried lemon, and herbs is pungent with fenugreek, and, according to the son of an excellent Persian chef, Shafia "nails it."
What the 3,500-year-old holiday of Nowruz can teach us today
Read Louisa’s story about the meaning of Nowruz, the Persian New Year, for BBC Travel.
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