A Unique Persian Marketplace
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We’re glad you found our oasis of Iranian inspiration!
Here you’ll find a curated collection of spices, cooking tools, cookies, and other handcrafted goods to bring the bright, beautiful, and unique food of Iran into your kitchen.
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Find the Perfect Gift
We’ve bundled together some of our favorite offerings so you don’t have to choose just one!
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Ready To Get Inspired?
Explore the food of Iran in the award-winning cookbook The New Persian Kitchen.
Shop CookbooksReady To Get Inspired?
Explore the food of Iran in the award-winning cookbook The New Persian Kitchen.
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Rice Bonnets & Aprons
If you’ve ever wished that your rice, quinoa, pilaf – or even popcorn! – came out light and fluffy, the Rice Bonnet is here to help.
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The food of Iran is filled with spices, herbs, and flowers, many of which are unique to Persian cuisine.
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Spice Sets
The food of Iran is filled with spices, herbs, and flowers, many of which are unique to Persian cuisine.
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What Are People Saying?
Every once in a while I pick up a cookbook and want to cook everything in it, which is the case with “The New Persian Kitchen,” by Louisa Shafia.
Feast by Louisa’s chocolate bars are loaded with luxurious saffron, cardamom, edible gold leaf and other glimmers of chef Louisa Shafia’s Persian heritage. The Coffee & Tahini holds hidden depths of rich flavor.
Ultimately, the herbs and fish speak to the deeper significance of Nowruz, its celebration of new life and the arrival of spring.
Ghormeh sabzi, the dark-green stew of beef, beans, dried lemon, and herbs is pungent with fenugreek, and, according to the son of an excellent Persian chef, Shafia "nails it."
What the 3,500-year-old holiday of Nowruz can teach us in 2024
Read Louisa’s story about the meaning of Nowruz, the Persian New Year, for BBC Travel.
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