A Unique Take on Persian Cooking

We're glad you found our oasis of Persian inspiration!

Here you’ll find a curated collection of spices, cooking tools, cookies, and other handcrafted goods to bring the bright, beautiful, and unique food of Iran into your kitchen.

Find the perfect gift

We’ve bundled together some of our favorite offerings so you don’t have to choose just one!

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Ready to get inspired?

Explore the food of Iran in the award-winning cookbook The New Persian Kitchen.

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praise for Feast

Ms. Shafia comes to the rescue with her new “rice bonnet,” made from organic cotton and hemp, that fits like a shower cap on a pot lid.

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Louisa Shafia, a cook and food writer whose father was born in Tehran, has assembled a kit with 11 tins and bottles of these ingredients for traditional Persian dishes, all from a reliable importer.

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Louisa Shafia in the press

This week's recipes were inspired by the food in a new book called "The New Persian Kitchen," by Louisa Shafia.

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Ultimately, the herbs and fish speak to the deeper significance of Nowruz, its celebration of new life and the arrival of spring.

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When cookbook author Louisa Shafia visited Persia she discovered authentic flavors, a deeper connection to family and a new perspective on her identity.

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...whose vegetarian-forward influence can be seen in the lovely lemony kale salad and in the pleasantly sweet beet burger, accompanied by torshi, a pickle of finely chopped vegetables.

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