A Unique Persian Marketplace
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We’re glad you found our oasis of Persian inspiration!
Here you’ll find a curated collection of spices, cooking tools, cookies, and other handcrafted goods to bring the bright, beautiful, and unique food of Iran into your kitchen.
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Find the Perfect Gift
We’ve bundled together some of our favorite offerings so you don’t have to choose just one!
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Explore the food of Iran in the award-winning cookbook The New Persian Kitchen.
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Rice Bonnets & Aprons
If you’ve ever wished that your rice, quinoa, pilaf – or even popcorn! – came out light and fluffy, the Rice Bonnet is here to help.
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The food of Iran is filled with spices, herbs, and flowers, many of which are unique to Persian cuisine.
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What Are People Saying?
This week’s recipes were inspired by the food in a new book called “The New Persian Kitchen,” by Louisa Shafia.
When cookbook author Louisa Shafia visited Persia she discovered authentic flavors, a deeper connection to family and a new perspective on her identity.
Ultimately, the herbs and fish speak to the deeper significance of Nowruz, its celebration of new life and the arrival of spring.
…whose vegetarian-forward influence can be seen in the lovely lemony kale salad and in the pleasantly sweet beet burger, accompanied by torshi, a pickle of finely chopped vegetables.
